July 17th 1961 - April 19th 2010

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Keithy E Demo Tape Shirt

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In 1986 MC Keithy E (now known as GURU) completed a demo tape that featured the early members of GangStarr; John Johnson (formerly known as Beatmaster Jay), DJ Mikey Dee and Damo D (Beat Box). The tape that was recorded at “Radio One” studios in Boston, includes multiple racks featuring the young Guru rhyming and displaying his singing voice over a bare drum machine. The demo tape was clearly made and sent directly to Magnus Johnstone (a local DJ/Radio Host in Guru’s hometown of Boston) for his show. Both the demo tape’s cover and the actual tape are labeled “for Magnus”. Magnus Johnstone founded Lecco’s Lemma radio show in 1985. It was a groundbreaking hip-hop radio show, the first of its kind in Boston and one of the only rap radio shows in the world at that time. What made it even more revolutionary for the emerging Boston hip-hop scene was that Magnus encouraged local rap groups to come down to the station and perform on the air. Since the show was Boston’s outlet for up and coming hip hop artists, it was a big deal to appear on the show. This demo tape earned MC Keithy E and crew the right to be on the show and share their talents to the listeners. With this amazing print from 1986 by the hands of GURU, we introduce the 1st commemorative shirt for THE X LABEL.

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